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Fire Product Search is the world's leading industry guide to professional fire fighting and rescue.

Media Information

About Fire Product Search

Fire Product Search is the complete industry guide providing professional fire fighters with the latest news, equipment, insight, fire fighting tactics and rescue techniques from around the world.

We are the only stand alone international digital guide dedicated to serving fire departments, rescue teams and the emergency services.

What we offer and why professionals use us

Knowledge – Insight – Tactics – Techniques

Fire Product Search provides the latest information, tactics and insight with articles, case studies and news covering fire fighting, firefighter PPE, rescue and training. As well as technical articles we also provide fire fighter training and educational videos from some of the leading educational providers.

A selection of the areas of firefighting and rescue we feature on Fire Product Search.

Fire Fighting & PPE

Rescue & Training

– Firefighter Clothing
– Firefighting Foams
– Foam Equipment
– Hoses & Nozzles
– Fire Pumps
– Fire & Rescue Vehicles
– Confined Space
– Training Facilities
– Live Training
– Simulated Training
– Thermal Imaging
– Vehicle Extrication
– Water & Ice Rescue

Product Guide

Suppliers Guide

Fire Product Search has over 1000 product pages divided into over 100 product categories dedicated to fire fighting and rescue.

With over 500 listings we produce the complete guide to the world’s leading manufacturers and suppliers of fire fighting and rescue equipment.


Industry Event Guide

High quality editorial content is something we are very passionate about. We work with and publish articles and insight from some of the most well respected fire fighting and rescue consultants and engineers.

With over 100 international fire fighting, rescue services, safety and civil protection exhibitions listings indexed by date and region we produce the definitive industry event guide.

Latest News

Event Partnerships

Updated constantly we publish the latest fire fighting and rescue industry and equipment news that matters.

Fire Product Search partners with and supports leading international industry events which helps us reach the visitors of these key exhibitions.

Marketing Opportunities

Key benefits of a membership with Fire Product Search

Sales Enquiries

Website Traffic

Each page on Fire Product Search features a contact enquiry form where interested distributors and end users can request more information. We send these directly to our customers.

More website traffic is what the majority of our customers are looking for, with direct links on all supplier and product pages we drive targeted website traffic directly to our customer websites.

Exposure – Reach

Website Support – SEO

We have the industry leading potential cost per reach of any marketing channel. With close to 50,000 page view per month, a 12-month membership on Fire Product Search has the potential to reach 600,000 targeted professionals looking for fire fighting and rescue equipment.

A membership on Fire Product Search really helps our customers own website search rankings, as the leading website for the fire fighting and rescue niche market we promote, mentions and links directly to our customer website.

Statistics – Facts – Figures

(Average statistics based on actual figures from September 2018 to August 2019)

Audience Overview – average per month

Website Users
New Users
Page Views

User Location

Acquisition Overview

Organic Search

Fire Product Search User Profile

  • Fire Chiefs
  • Deputy Fire Chiefs
  • Municipal Fire Department Chiefs
  • Chief Instructors at Fire Training Centres
  • Airport Fire Chiefs
  • Health & Safety Officers
  • Industrial Fire & Safety Officers
  • Industrial Fire Chiefs
  • Distributors of Fire Equipment
  • Fire Safety Officers
  • Procurement & Equipment Officers
  • Training Officers

User Platforms

User Survey

91% of Fire Product Search users said it was easy to understand information on the site.


84% of Fire Product Search users would recommend the site to a colleague or friend.


78% of our subscribers said it was very easy to find what they were looking for on Fire Product Search.



The Fire Product Search Newsletter is delivered to our subscribers every month and features highlights of the new articles, news and equipment published on the site.

Audience Overview

Average Open Rate
Average Click Rate

Social Media

Twitter Followers
Facebook Followers

Testimonials & Customer Feedback

John Olav Ottesen

Managing Director at Dafo Fomtec AB
Dafo Fomtec logo

Dafo Fomtec has worked with Fire Product Search for over 10 years as we value the marketing service offered and the sales enquiries generated through the site.

Vanessa Brandt

Officer Communications & PR at Albert Ziegler GmbH

ZIEGLER works with Fire Product Search as we value the marketing service offered and the additional visibility in the international firefighting market.

Simon Lister

Sales & Marketing Manager at Delta Fire
Delta Fire

Delta Fire has employed the marketing services of the Fire Product Search team for a number of years now and have found the return on investment this platform offers to be excellent. Like most Companies of our size it is essential we spend our marketing budgets wisely and we see the Fire Product Search website as a safe pair of hands in this regard. The team at FPS ensure our products receive the highest possible level of exposure at all times and regularly send through customer enquiries for us to convert into orders. Unlike some website marketing companies where the level of support is only at the point of renewal, FPS provides comprehensive support throughout the year. I have no hesitation in recommending Fire Product Search to any company looking for enhanced online product exposure – great service, competitive prices and professional staff with a deep knowledge of the fire sector.

Roger Startin

Managing Director at Bristol Uniforms
Bristol Uniforms

Featuring our PPE on Fire Product Search consistently generates quality sales enquiries and helps us promote our products to the international firefighting industry. We value the regular reporting to track return on investment and have been impressed with the additional news, features and social media support, which all help to raise awareness of the Bristol brand. Communication and feedback are excellent, with changes and updates handled swiftly and professionally.

Andy Hart

Marketing & Sales Support Manager at Ballyclare

Ballyclare has been using Fire Product Search for its marketing since 2012 when we decided to take a trial membership on the site. We were impressed with the service offered, the online exposure provided and the results and feedback we received. Since 2012 we have upgraded our membership on the site as digital media and online marketing has become such an important part of our marketing strategy. Fire Product Search has become an essential part of our overall marketing plan for a fire each year and I would be happy to recommend membership on the site.

Promote your company

For more information about adding your latest fire or rescue equipment, news, videos or company to the Fire Product Search website please

Contact Us